What is UGC for Hotels?
You’ve probably seen all those fancy, luxury hotels and resorts that people like to post on social media and wondered how they are able to stay there?!! Aren’t those expensive???
Well, I'm gonna let you in on the secret. It's all about User-Generated Content (UGC) for hotels and how travel influencers are collaborating with hotels to create those pictures and videos. Also known as “travel content”, they also tend to be on the luxurious side. 😉
UGC for hotels? Huh? What?!
First things first, let's define what UGC for hotels is. It's when a person, known as a travel influencer or travel creator, takes pictures and videos of a hotel's property (think the room, common areas like pool and restaurant etc). I call these type of UGC as “Guest-Generated Content” (GGC) because the person creating those content is a guest staying at that particular hotel. Travel influencers with lots of followers often share these on their social media. Travel bloggers would write a whole blog post about their stay. Other creators would just create these content and hand them over to the hotel. The hotel marketing team can then use these content to promote the hotel on their social media and ads. And in return, the travel influencer gets a complimentary, discounted or upgraded stay at the hotel and/or other perks.
Why Hotels Prefer UGC for Hotels over Traditional Advertising Agency
But why do hotels prefer UGC for hotels over traditional advertising agency? Well, it's actually very simple really. UGC is highly cost-effective for hotels. Instead of spending a ton of money on an ad agency, hotels can collaborate with travel influencers to create authentic and relatable content. Plus, it's more trustworthy and real than traditional corporate-style ads. And it costs less. Like way, wayyyy less. Think how much a room costs compared to thousands of dollars that an ad agency typically charge? My point exactly!
How do I become a Travel Influencer & Collaborate with Hotels
Have I piqued your interest yet?? 😌 Are you now thinking…how can I become a travel influencer and create UGC for hotels? 😎
Good news! It's not as hard as you might think. It just takes some strategy and professionalism when approaching hotels. And patience. I’ll say more about this part later.
You need to have a clear idea of the type of content you want to create and how it will benefit the hotel. This is a partnership so it needs to be a win-win situation. Can’t just demand free stays and say I’ll take pics for you! 😆 Anyone can do that. So how??
Don't worry, I've got you! Let me introduce myself - my name is Shay and I’m a Travel Blogger. For the past 6 years, I’ve collaborated with many hotels and I can teach you the way to do this right.
I am actually currently working on a step-by-step guide that will walk you through the process of becoming a travel influencer and creating UGC for hotels. I’ll guide you through the basics and give you tips on how to stand out from the rest. Want a special discount when I release it? Join my Besties Club. My Besties will be the first ones eligible to purchase and download the guide when it becomes available soon!
My Besties Club members get all the juicy details and all the tea so make sure you join today!
Ahh before I forget - patience! This part is a must. Hotels especially popular ones get many requests for collaboration so you have to be patient to do this. If you easily give up when a hotel decline to work with you, then this gig is probably not for you.
Get more tips and tricks on how to be a travel influencer and create UGC for hotels
So, if you're interested in becoming a travel influencer and scoring some sweet deals by creating UGC for hotels, make sure to subscribe to my YouTube channel for more tips and tricks. And don't forget to follow me on social media like Tiktok - I do share more tips on there as well as answer questions. And of course, worth mentioning again, join my Besties Club for that upcoming Hotel Collab Guide’s special Besties discount + exclusive hotel collab content! Thanks for reading and I hope you found this helpful!
